What is IGTV and should your business be using it?


Instagram has become one of the most popular social media platforms in the world, with over 1 billion users of the app and 500 million daily users, it is a space that many businesses utilise to reach their audiences.

IGTV stands for Instagram TV and is an addition to the app similar to Stories but as a long-form, vertical video steaming service that allows videos of up to 10 minutes in length.

Now you’re probably thinking how is IGTV going to be helpful to your business and I am here to tell you why.

You can repurpose already existing content

If your business has already created videos or even Instagram Stories, these can be repurposed and formatted vertically for IGTV. Think interviews, how-to videos, tutorials and even video testimonials of your products, services and brand.

Lasts longer than 24 hours

Unlike Instagram Stories, IGTV videos are permanent (as long as you don’t delete them!) on your instagram account. This is a great tool to have to be able to link to and share a link/tap to your IGTV videos through your timeline and through Instagram Stories.

Keep an interested audience

IGTV is a place to have fun and be creative. A way to do this and to keep your audience wanting to come back for more is to create a series of videos that will be released each week, fortnight or month.

Create a storyline and make your videos to be ready for release across your selected timeframe.

Add to current Instagram strategy

There is no need to recreate a new Instagram strategy when you want to start using IGTV.

Add it into your current strategy already in use, drawing from what your goals are for a current campaign or overall social media goals.

If you don’t have a social media strategy and would love to get started, send us a message!


The description of your IGTV videos allows you to add in links including ones to your website!

This is such a huge advantage as links are not clickable through your posts on your Instagram profile timeline.

Value and Entertainment

You can mix it up with IGTV with the content you provide from adding value and solving a problem for your followers as well as providing entertainment and fun.

Enjoy creating content for IGTV and this will show when your followers watch and engage.

Cross Promote

Once you have submitted an IGTV to Instagram, definitely grab it and share it to your Facebook business page! Cross promoting your content is a great way to let your followers know you are across different social platforms and for repurposing content!

Great for small budgets

IGTV videos can be created on your iPhone, edited if needed through an iPhone app and uploaded to IGTV.

This can help keep costs down and a great way for any business working with a small content creation budget.

Use as a timeline post

Once an IGTV video is live, this can be shared on your Instagram Stories allowing your followers to click it leading them straight to the full video to watch.

Not only this but you can also post your IGTV video as a post in your profile timeline. This will appear just like any other video you would normally post but will come up with a ‘continue to watch’ button for your followers to be able to click on and be taken to the full video in IGTV.

From the above it is clear that there is only benefits of using IGTV for your business on Instagram.

Give it a go today and don’t forget that we can create any social media strategy and content plan for you and your business to start ticking off some major goals for the rest of 2019 and leading into 2020!

Cristy HoughtonComment