Happy 5th birthday to Embarketing!
It all started with an email that went out to just 10 people.
Simone Eyles sends me this email at least once a year to remind me of where it all started... on my kitchen table... just like so many of the startups and small businesses that walk through our door every day.
At first it was one referral (Jason Crowley to The Blessed Bean), and then two referrals (Simone Eyles to Tilma Group), and before I knew it things had snowballed into a bunch of exciting opportunities.
Since then I have worked with over 300 clients, added 2 full time staff members, built more than 150 websites, directed numerous tv campaigns, presented workshops on websites, social media and marketing, and moved office 3 times.
And I'm proud to say that my first 5 clients are still my clients today.
I didn’t plan to make this occasion a celebration. It popped up on my LinkedIn feed, and I ignored it, as like always I focus on everyone else’s business and marketing, and my long to-do list. But this year I am trying to practice what I preach, so I took a moment to write a Facebook/LinkedIn post, which turned into a blog.
It is important to recognise these milestones in business as so many don’t make it to this point. And the milestones don’t come without some steep learning curves, 3am starts and more than a few tears along the way. I don’t have children, so my business is my child in a sense. And right now I should be snapping pictures for Facebook and sending it off to the first day of kindergarten.
A huge shout out to everyone who has supported Embarketing throughout these 5 years, especially in the early days. To those who have trusted us with their brand, who have given us the freedom to create with no limits, who have pushed me to be better every single day. To those who foster the start up culture in Wagga, there is no way I could have gotten to this point without you. To those who have believed in me when I lost my way, and have helped steady the ship and keep it on course.
Simone Eyles, Dianna Somerville, Deanna McNaughton, Linda Tillman. My mentors and my friends.
And a shout out to what Embarketing has become, with my husband James coming on board 12 months ago to provide administrative support and photography. And Hannah who joined our team 6 months ago who works on all things social.
Some highlights from the past 5 years:
Working closely with Holly to exceed all expectations for Wagga's first ever Mardi Gras earlier this year.
The REROC recycling campaign collaboration with Jackie Cooper was one of the most rewarding and inspiring projects I have worked on in my whole career.
A mad passion for regional tourism and events has rubbed off from our friends at Tilma Group, with whom we have worked on marketing, website and design work for regional and rural events such as Felton Food Festival, Blackbutt Avocado Festival, Casino Beef Week, Ballina Prawn Festival, Jackie Howe Festival of the Golden Shears, and most recently, the Polocrosse World Cup 2019 in Warwick, Queensland.
It’s not often we get to create campaigns that really matter, but the lip balm project for the Wagga Women’s Health Centre was one that did. For the Wagga women who might need support now or in the future, we distributed free lip balms throughout the city with the aim to get them into the hands and handbags of those who may one day need the support details that are hidden beneath the label.
Visit Coolamon Shire’s tourism focused rebrand and new website.
Our long term clients who we love working with day to day, including Knights Meats, Food I Am, Big Springs Water, Murrumbidgee Primary Health Network, Bush & Campbell, Country Hope, Kitchen Antics, Tilma Group and Active Physiotherapy.
To my clients, your success is my success.
When I look around and see all of the people living their passion, it inspires me to do the same. When I see your ideas and innovation, throwing yourself out of your comfort zone, reinventing your businesses, and picking yourself up through the tough times… it inspires me to do the same.
I can’t wait to see what’s in store for tomorrow.