Everything you need to know to optimise your Facebook Business Page

Facebook is one of the most popular social media platforms for businesses as it’s a great tool to interact with customers and to help build authenticity and brand awareness. Any business should make sure they have optimised their Facebook business page to ensure their brand, name and products/services are getting across to customers existing and new.

Here are 7 essential areas that you need to utilise on your Facebook business page for ideal optimisation.

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Profile Picture

As this is a business page, your logo is an ideal profile picture to use. Make sure that your logo is the right size and with a plain background (either white or with your business colours) to ensure nothing is being cut off or added in to ruin the picture. Remember your profile picture on Facebook will be a circle so ensure sizing is correct.

Cover Photo

This is a space that you can have some fun with, as long as it is in relation to your business. You can add in a photo of the outside of your business, of a practice or product/s from your business, or even your employees. As long as it ties in with your business then it will work.

Make it fun, interesting or beautiful to compliment your business and your Facebook page.

About Section

How do you describe your business? What do you want your customers to know? In this area, write a few sentences or paragraphs about who you are as a business, what you do, what you offer and how can your product/service can solve a problem.

A lot of customers check out businesses on Facebook before shopping their product/services on their website/in-store so this is a perfect place to let people find quick information about your business.

Business Information

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As mentioned above, customers use Facebook to look up businesses so it is very important they can find your information to be able to get in contact, shop or ask a question. Make sure to add in your website, email, phone number and address (if applicable).

Another option is to add in your business hours if this works for your business.

Set up Instant Messenger

When people arrive to your page, it is possible to enable messenger to instantly pop up with some ready question buttons available for them to click or to be able to ask a question straight away if they have come to your business page for a purpose.

This is taking one less step out of their task to contact you which means they are not losing their own time and also not forgetting what they came to your page for.

Invite your friends to like your page

When first starting your business page it can take a little bit of time to get your brand out there and start getting likes and followers. A great way to get those first likes and to help push your page out into Facebook is to invite your own friends to like your page. If you have a few people in your business, ask them to also do this on their pages.

Call to Action Button

A few options are available here and can be changed to match any specials/promotions or call to action options you wish to push, for example, you might want to push people towards your website to learn more, or shop with you.

The other button options include:

  • make a booking

  • contact you

  • learn more about your business

  • shop with you

  • download your app

Be Consistent with Posting

It is extremely important to be consistent with your posting, especially if you have just started your Facebook page. This will ensure your followers are seeing your content on a regular basis allowing them to interact with your posts and stay up to date on all your news, product/services and other useful information.

If you have any questions about setting up your business Facebook page or would like us to assist with your social media, please get in touch.