“A great brand is not a mark burned into a product — it’s something we want to belong to.” - Bernadette Jiwa


Cristy Houghton, Marketing Specialist & Graphic and website Designer

Marketing Advertising Wagga

Cristy Houghton’s unique career has taken her from country NSW to the city lights of Clarendon Street South Melbourne and back again. With an early career in radio as a copywriter and creative strategist, she is now a Jill of all trades as a graphic designer, website builder, blog writer, video editor, social media manager, marketing strategist and more.

With 9 years’ experience in radio within copywriting and broader strategy roles with dmg Radio, the Australian Radio Network and Austereo, she has had the opportunity to influence and implement the marketing activities of a range of national clients including Cadbury, realestate.com.au, NAB, Victorian Government and many more. Her senior strategist role within Austereo involved the generation of multi-platform promotional concepts using traditional media, as well as innovative ways to use new and social media channels to deliver fresh solutions for Austereo clients.

With two Australian Commercial Radio Awards to her name, a Bachelor of Business (Marketing), and a mad coffee addiction, Cristy made the tree change back to her home town, where she launched her own creative and marketing agency which works with local businesses to overhaul and modernise their brand, develop intensive marketing strategies, refresh and relaunch their website, grow their engagement via a consistent social media strategy and align their digital and traditional media with clear brand consistency.

Cristy is also an executive committee member for Wagga Rail Trail Inc and Women in Business Wagga Wagga Inc.

Cristy and her husband have travelled extensively through Russia, China, Japan, Ecuador, Peru and South East Asia, and have two fur-babies, Sooty (cat) and Panda (puppy). Cristy loves drinking coffee and meeting people to drink coffee. She also enjoys road trips, TED Talks and watching cat videos on youtube.

James, Photographer & Website designer

When not in the office, you're likely to find James perched atop a local hill, taking incredible landscape photos of the region. With a passion for capturing visual media for use across digital and social platforms, James is also an Instagram expert, and works across a variety of projects including websites and social media.

James has played for Lake Albert Hockey Club for 7 years, and enjoys exploring new regions with his camera in hand.

Photographer wagga


Hannah, Digital Marketer & Designer

Hannah has 7 years experience working with sports and leisure events around the world. Travel is a large part of her work and personal life which has given her the knowledge to create quality content both written and visual for various locations and events around the world.

Hannah joined the Embarketing team in the second half of 2018 as a digital marketer and designer with a large focus on social media content strategies, calendars and website management.

Hannah also owns a travel blog filled with tips and information via written and visual content for other like-minded people interested in travelling and experiencing new and exciting cultures and destinations.

Issy Adams, Graphic Designer

A creative mind born and raised on a Tamworth farm - Issy moved to Melbourne as a young ‘un. She was pre-selected for Communication Design at RMIT and earned her stripes as a Junior Designer to which eventually she found herself positioned as a assistant Creative Director for an international brand in Geelong.  Issy has now joined the Embarketing team with seven years of graphic design experience under her belt. 

An active soul - during the work week Issy is an early riser focused on getting to the gym to smash her PBs. On weekends she can be found at local markets or using her crafty creative mind to design and make her own earrings.